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16p6

Marketing State Test Review

QuestionAnswer
What are the three goals of promotion? Inform, Persuade, and Remind
Which type of data is collected directly by the company? Primary
What is the acronym for the 7 marketing functions? PIMPFSD
What is data called when it is gathered from someone else's published research? Secondary
What does the M stand for in the seven marketing functions acronym (PIMPFSD)? Marketing
What does the I stand for in PIMPFSD? Information
What is the second P in PIMPFSD? Promotion
Do ads become more or less frequent near the event? More
What is the segment of target markets that observes measurable stats? Demographic
What is the segment of target markets that observes rate of use? Behavioral
What is the segment of target markets that observes region or area? Geographic
What part of PIMPFSD would relate to how to use the budget? Financing
A coupon is an example of what? Sales Promotion
What does COGS stand for? Cost of Goods Sold
How your company shows up in the news is an example of what? Public Relations
Choosing which form of marketing to use is an example of what? Media Selection
A reason to buy now, rather than later, or from someone else. Incentives
A survey type that allows people to elaborate and gains quality feedback. Open-ended
A survey with options based on how much someone agrees. Level of Agreement
Survey option with multiple choice options. Closed-ended
Created by: lundgreenbr
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