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Market Chapter 6.1

Notes For Chapter 6.1

WordDefinition
A.I.D.C.A Attention(see it). Interest(More infomation). Desire(deffinly need it-not immenly). Conviciton (Buy it now). Action(makeing the purchase) This is like the four P's.
TRUE OR FALSE Promotion and Advertising are the same thing. False Advertisng have some promotion but they are not the same.
Promotion Incentives or actvites use to increase sales/demand. Accoplised by Informing(I), Pesuading(P), or Reminding(R).
Who sees the Promotion? Customers/Consumers, Retailers, Business to Business(B2B),and Employess.
Give Examples of TYPE OF PROMOTIONS 2/3.33 Fish Sandwhich of McD's-Pesation or Demand. Bjs/Sams Free Sample-Presation. Subway $5.00 Footlong P. Amatos 2/6.99 I or KFC.
Types of Promotion Display, Personal Selling, Rebate, Sample, Sweepstakes/Games, Customer Loyalty, POP, Special Promotion, and Cupons.
Display Theme-Fixtures, Props, Signs, Display Cases, and Shelving.
Personal Selling Informing Products to Personal Customers.
Rebate Cars are example of Rebate. You Get a cupon than you mail it and get money back.
Samples Exmaple: Hanford/BJs- Mostly give Food or Maganize for Free. Travel Samples are not free.
Sweepstakes/Games Exmaple: Monoply they are scach tickets.
Customer Loyalty A Customer that buys there more than once. Example:D.Ds and Subway.
POP Point of Purchase-where your items are buyed.
Special Promotion Exaple: Raffle, Fashion Show.
Cupon Need to Prestedent It (Handling Fees)
What Decsions to do a Promotion? Theme, Adverttising, PR, Promotional Mix, Specail Events, and How to Corrdinate the Promation.
Advertisng Example:Tv, Radio, Billbords, Internet, Cell Phone, Newspaper, Magazine, Clothing, and Raps or Transit.
PR Public Relations Promote Good Will
Promotal Mix Combination of Thems, Specal Events Advertisng, Personalls Selling Sales Promotion also has PR, Publictaty and Budget.
Specail Events
Created by: FredYugi
Popular Marketing sets

 

 



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