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chapter 10.

section 1

QuestionAnswer
Market Plan A plan used by a business to guide its marketing process to a desired conclusion.
Marketing Objectives Are what a business wants to acconmplish through its marketing efforts
Marketing Mix Made up of five marketing strategies you will use to reach your market
Brand Is the name, symbol, or design used to identify a product
Package Is the physical container or wrapper that holds the product
Label Is the part of the package used to present information
Product Positioning Refers to hoe consumers see your product compared to the competition's product
Product Mix All of the products a company makes or sells
Channel of Distribution The path a product takes from producer (or manufacturer) to final user (or consumer)
Selective Distribution Limits the number of sales outlets in an area
Exclusive Distribution Limits the number of outlets to one per area
Marketing Tactics Activities that need to be taken to carry out the marketing plan
Intermediaries People or businesses that move products between producers and final users
Intensive Distribution Involves placement of a product in all suitable sales outlets
Created by: TheWraith
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