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MP Unit 5 Promotions

MP Promotions

TermDefinition
promotional mix a combination or mix of promotional elements used to develop strategies and plans
advertising any form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
direct marketing also called direct mail - is a type of advertising directed toward a targeted group of customers rather than a mass audience. Examples include flyers, email, post cards.
sales promotion uses contests, incentives, coupons and special sales in order to temporarily increase sales and create urgency of purchase. Used as temporary or for specific time if year to increase sales and grab attention to specific products
public relations this form of promotion is concerned with influencing opinions and creating a favorable public image or overcoming an unfavorable image for a product, person or company. Activities might include press conferences, events, or awards
Press Release Also called a news release - is an announcement that is sent to the media outlets hoping they will publish the information
coupons certificates that entitle customers to cash discounts on goods or services
sponsorship when a company pays a fee to promote itself or its products or services at an event or location
promotional tie-in involve sales promotional arrangements between one or more retailers. Kroger offers coupons for Chick FIl A when you purchase Frozen Chicken patties
product placement using a brand name product in a movie, television show, sporting event or in a commercial for another product
loyalty marketing programs reward customers for shopping at a company
point of purchase displays displays placed in high traffic areas and promote impulse purchases. Example - candy at the cash register
print media includes advertising in newspapers, magazines, direct mail, signs, and billboards. Oldest and most effective form of advertising
transit advertising advertising found on public transportation and facilities including trains, taxis, buses and benches, bus stops, kiosks, etc.
broadcast media includes radio and television. Adverting broadcast over the air waves (podcasts may also be a form of broadcast media)
online advertising form of advertising that uses either email or the world wide web (Internet)
specialty advertising using low cost or give away products such as pens, calendars, coasters, etc to advertise the company to prospective customers
headline or heading a part of the advertisement that attracts readers attention and gets them to look more closely at the selling message and the picture
copy a part of the advertisement that represents the selling message
promotional advertising advertising that is designed to increase sales by creating interest in products, introducing new products and businesses, explaining products, etc.
institutional advertising advertising that attempts to create a favorable impression and goodwill for an organization. An example is BP creating commercials after the oil spill
TRUE limited viewing time is a major DISADVANTAGE to outdoor advertising specifically billboards
print media outdoor advertising such as billboards are part of which category of advertising media?
Direct mail advertising advertising that is sent directly to prospective customers through the mail - flyers, post cards, coupons, catalogs, etc.
TRUE An ADVANTAGE of advertising in newspapers is that the response to ads and coupons are easily tracked
infomercial a 30 minute commercial demonstrating the use of a specific product. Example - the shark vacuum cleaner
Television Most expensive form of advertising media
slogan a catchphrase like "be a good Neighbor, State Farm is there" represents which type of advertising message?
TRUE direct mail, telemarketing, and social media are all examples of direct marketing except public relations
publicity are word or mouth. social media or other forms of public releases of information that can be beneficial or not
incentive products given away or sold at reduced price after customers participate in contests, sweepstakes or rebates. Can also be earned through loyalty programs and points.
premiums also called specialty advertising items - are low cost items given to consumer at discount or free. examples might include: T-shirts, key chains, and other inexpensive items given away at concerts, festivals and sporting events
guerilla marketing using unconventional advertising methods to promote products. Usually on the street or other public areas. painting an advertisement on a bridge over the highway, flying over an event with an advertisement banner.
Created by: janice ritchey
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