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Carson's Stack
| Question | Answer |
|---|---|
| Amateurs | participants who are not paid to play |
| Collectibles | objects collected by someone who has an interest in the sport |
| Image | the way something is viewed |
| Licensed Merchandise | goods that carry the team name or logo of a sports organization |
| Logo | a distinctive symbol, design, or group of letters |
| media | the message channels used to promote a good, service, or idea |
| Memorabilia | souvenir, mementos, things collected to remember something |
| organized participants | players of sports that have rules and are controlled by groups |
| personal training | the sport product that involves doing something to better yourself in a sport |
| professionals | athletes who are paid to play a sport, which is often their occupation |
| sanctioning bodies | groups or organizations that regulate sports and sports participants |
| Spectators | observers, or fans, of a sporting event |
| Sponsors | Businesses that pay to associate their names or products with a sporting event |
| Sporting event | An intangible, perishable experience; the athletes; the facility |
| Sporing goods | Tangible, manufactured products that are sold and used within the sports industry |
| Sports marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sports |
| Corporate sales | In sports the marketing of private seats or luxury boxes to businesses for use on their company nights or to entertain clients |
| Event marketing | The process of planning and executing the conception and promotion of gatherings or activities that satisfy individual and organizational objectives |
| Group sales | In sports, the marketing of seats and ticket packages to social organization |
| Hallmark sport events | popular tournaments or championships that take place only at a certain times such as once a year or every four years |
| Hospitality | In event marketing an activity that involves welcoming special guests and arranging for travel, accommodations ,meals, and entertainment |
| In-game promotions | In sport marketing a team organizations attempt to communicate with and entertain fans during the course of play |
| Market research & developement | The systematic gathering recording and analyzing of data about a specific issue, situation or concern, and the use of that data to create and implement plans to reach new target audiences |
| Season ticket sales | In sports, the marketing of “full memberships” or complete season-long ticket packages to individuals or companies |
| Sponsorship management | In event marketing, an activity that involves securing corporate funding for an event’s promotions costs or consulting with corporations to find events that reach the company’s target audience |
| Sport marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sport ideas, goods, and services to create exchanges that satisfy individual and organizational objectives |
| Ticket management | In sport/event marketing, an activity that involves In sport marketing, a team or organization’s attempt to communicate with and reward fans as they enter the sport venue coordinating the box office staff and keeping detailed ticket sales records |
| Vendor coordination | In event marketing, an activity that involves organizing suppliers of goods or services who will be present at an event |
| Volunteer coordination | In event marketing, an activity that involves delegating responsibility and assigning workers where they are needed |
| Walk-in promotions | In sport marketing, a team or organization’s attempt to communicate with and reward fans as they enter the sport venue |
Created by:
CarsonWest23
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