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SEM 1
vocab
| Term | Definition |
|---|---|
| amateurs | not being paid to play a sport |
| collectibles | objects collected by someone who has an interest in a sport |
| image | the way something is viewed |
| licensed merchandise | goods that carry the name or logo of a sports organization that the organization has authorized a manufacture to make and distribute for sale |
| logo | a distinctive group, sign, symbol, or letters. |
| media | The message channels used to promote a good, service, or idea (e.g., radio, television, newspapers, magazines,Internet) |
| Memorabilia | souvenirs, mementos, things collected to remember something |
| organized participants | players of a sport that have rules and are controlled by groups or sanctioning bodies |
| personal training | the sport product tat involves doing something to better yourself in a sport |
| professionals | athletes who are paid to play a sport, which is often their occupation |
| sanctioning bodies | groups or organizations that regulate sports and sports participants |
| spectators | observers or fans of a sporting event |
| sponsors | businesses or organizations that pay to associate their names or products with a sporting event |
| sporting event | an intangible, perishable experience; the athletes; the facility |
| sporting goods | tangible, manufactured products that are sold and used within the sports industr ythe process of planning and executing the conception, pricing, promotion, and distribution of sports |
| sports marketing | the process of planning and executing the conception, pricing, promotion and distribution of sports |
| corporate sales | in sports the marketing of private seats or luxury boxes to businesses for us on their "company nights" or to entertain clients |
| event marketing | the process of planning and executing the conception and promotion of gatherings or activities that satisfy individual and organizational objectives |
| group sales | in sports the marketing of seats and ticket packages to social organizations |
| hallmark sports events | popular championships or tournaments that take place only at certain times such as once a year or once every four years |
| hospitality | in event marketing an activity that involves welcoming special guests and arranging for travel, accommodations, meals and entertainment |
| in-game promotions | in sport marketing a team or organizations attempt to communicate with and entertain fans during the course of play |
| intrernship | training in which schools and businesses cooperate to provide on the job practice for learners; learners receive classroom instruction and on the job experience |
| market research and development | the systematic gathering recording and analyzing of data about a specific issue situation or concern and the use of that data to create and implement plans to reach new target audiences |
| season ticket sales | in sports the marketing of full memberships or complete season long ticket packages to individuals or companies |
| sponsorship management | in event marketing an activity that involves securing corporate funding for an events promotions costs or consulting with corporations to find events that reach the company's target audience |
| sport marketing | the process of planning and executing the conception pricing promotion and distribution of sport ideas goods and services to create exchanges that satisfy individual and organizational objectives |
| ticket management | in sport/event marketing an activity that involves coordinating the box office staff and keeping detailed ticket sales records |
| volunteer coordination | in event marketing an activity that involves delegating responsibility and assigning workers where they are needed |
| vendor coordination | in event marketing an activity that involves organizing suppliers of goods or services who will be present at an event |
| walk-in promotions | in sport marketing a team or organizations attempt to communicate with and reward fans as they enter the sports venue |
| fiscal impact | government revenue generated from hosting an evnet |
| direct impact | expenditure * number of visitors* nights of event |
| indirect impact | direct expenditures PER INDUSTRY |
| total impact | direct + indirect |
Created by:
MacieHasty
Popular Marketing sets