click below
click below
Normal Size Small Size show me how
Sem 1
Term | Definition |
---|---|
Amateurs | Participants who are not paid to play a sport |
Collectibles | Objects collected by someone who has an interest in the sport, activity, etc. |
Image | The way something is viewed |
Licensed merchandise | Goods that carry the name or logo of a sports organization that the organization has authorized a manufacturer to make and distribute for sale |
Logo | A distinctive symbol, design, or group of letters |
Media | The message channels used to promote a good, service, or idea (e.g., radio, television, newspapers, magazines,Internet) |
Memorabilia | Souvenirs, mementos, things collected to remember something |
Organized participants | Players of sports that have rules and are controlled by groups or sanctioning bodies |
Personal Training | The sport product that involves doing something to better yourself in a sport |
Professionals | Athletes who are paid to play a sport, which is often their occupation |
Sanctioning bodies | Groups or organizations that regulate sports and sports participants |
Spectators | Observers, or fans, of a sporting event |
Sponsors | Businesses or organizations that pay to associate their names or products with a sporting event |
Sporting event | An intangible, perishable experience; the athletes; the facility |
Sporting goods | Tangible, manufactured products that are sold and used within the sports industry |
Sports marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sports |
Corporate sales | In sports, the marketing of private seats or luxury boxes to businesses for use on their “company nights” or to entertain clients |
Event marketing | The process of planning and executing the conception and promotion of gatherings or activities that satisfy individual and organizational objectives |
Group sales | In sports, the marketing of seats and ticket packages to social organizations |
Hallmark sport events | Popular championships or tournaments that take place only at times, such as once a year or once every four years (e.g., the NCAA Final Four or the World Cup) |
Hospitality | In event marketing, an activity that involves welcoming special guests and arranging for travel, accommodations, meals, and entertainment |
In-game promotionsT | In sport marketing, a team or organization’s attempt to communicate with and entertain fans during the course of play |
Market research & development | The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences |
Season ticket sales | In sports, the marketing of “full memberships” or complete season-long ticket packages to individuals or companies |
Sponsorship management | In event marketing, an activity that involves securing corporate funding for an event’s promotions costs or consulting with corporations to find events that reach the company’s target audience |
Sport marketing | The process of planning and executing the conception, pricing, promotion, and distribution of sport ideas, goods, and services to create exchanges that satisfy individual and organizational objectives |
Ticket management | In sport/event marketing, an activity that involves coordinating the box office staff and keeping detailed ticket sales records |
Vendor coordination | In event marketing, an activity that involves organizing suppliers of goods or services who will be present at an event |
Volunteer coordination | In event marketing, an activity that involves delegating responsibility and assigning workers where they are needed |
Walk-in promotions | In sport marketing, a team or organization’s attempt to communicate with and reward fans as they enter the sport venue |
Fiscal Impact | Government Revenue generated from hosting an event |
Direct Impact | Expenditure * Number of visitors * Nights of event |
Indirect Impact | Direct Expenditures PER INDUSTRY (Food, etc.) |
Total Impact | Direct + Indirect |