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Marketing chpr. 2
Term | Definition |
---|---|
International trade | Sale of products or services to people in other countries |
Green Marketing | Satisfying consumer needs without harming nature |
Social Resposibility | Concern about the consequences of actions of othes |
Boycott | Organized effort to get a company to change something by not supporting them. |
Consumerism | Organized group trying to get others to think like them |
Ethics | Moral principles |
Code of ethics | set of standard rules |
Self-regulaion | Taking personal responsibility for actions |