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development&planning
Term | Definition |
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Brand | A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers |
Extension | A product line extension marketed under the same general brand as a previous item or items. A brand extension is usually aimed at another segment of the general market for the overall brand |
Brand Mark | is that part of a brand name that cannot be spoken. It most commonly is a symbol, picture, design, distinctive lettering, color, or a combination of these |
Category Management | The marketing of the several brands falling under a generic product category such as coffee, dessert, and oral hygiene |
Descriptive Label | The use of descriptive information (e.g., size, ingredients, or use) on labels |
Generic Brands | A system of identification that describes products by their quality, using agreed-on numbers or letters |
Label | The information attached to or on a product for the purpose of naming it and describing its use, its dangers, its ingredients, its manufacturer, and the like |
Mixed Bundling | The practice of offering for sale two or more products or services either at individual prices or for one single price |
National Brands | A brand that is marketed throughout a national market. It contrasts with regional brand and local brand |
Package | The container used to protect, promote, transport, and/or identify a product.The package may vary from a plastic band wrap to a steel or wooden box |
Planograms | A visual plan showing the physical allocation of product display space within a product grouping used for standardizing merchandise presentation |
Price Bundling | The practice of offering two or more products or services for sale at one price |
Product Line | A group of products marketed by an organization to one general market.The products have some characteristics, customers, and/or uses in common, and may also share technologies, distribution channels, prices, services, etc. |
Product Mix | The full set of products offered for sale by an organization. The product mix includes all product lines and categories |
Product Modification | The altering of a current product so as to make it more appealing to the market place. Product Planning- making decisions about what features should be used in selling a business's products, services, or ideas |
Product Positioning | How the innovator firm decides to compare the new item to its predecessors and creates an impression in the customers mind |
Trade Name | A trademark that is used to identify an organization rather than a product or product line |
Trade Character | people, animals, animated characters, objects, or the like that are used in advertising a brand and that come to be identified with the brand, in much the same way that a trademark is identified with a brand |
Trademark | A legal term meaning the same as brand, it includes the brand name and brand mark |