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Marketing 4.06

TermDefinition
Competitive advantage the edge received by businesses that offer something better than a competitor
Cost effective economical
data gathering the process of collecting facts
data processing analyzing the facts and figures
Decision oriented accustomed to making choices
Enterprise resource planning uses database technology to help a business manage its info
Information reporting making information accessible to those who need it
Intranet network for authorized users
Marketing information management system organized way to analyze data
Marketing intelligence data from internal and external sources
Primary data data for specific problems
Profitability level of profit
qualitative data data based on opinion
quantitative data numerical facts and figures
sales forecast prediction of future sales
secondary data facts and figures for a purpose other than the project at hand
Situation analysis determination of a firm's current business situation and the direction in which the business is headed
Created by: tiffany.page18
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