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promotion
vocabulary 3
| Term | Definition |
|---|---|
| advertisting | persuasive messages purchased to inform, persuade and remind a target market about products, services, organizations, or ideas. |
| advertising agencies | an organization that provides a variety of advertisting related services to clients, specifically advertising campaigns. |
| advertising campaigns | a group of advertisements, commercials, and related promotional materials and activities that are designed to used during the same period of time as part of a coordinated advertising plan to meet the specified advertising objective of a client. |
| audience | the numbers and/or characteristics of persons or households who exposed to a particular type of advertising media or media vehicles. |
| Cost per Thousands (CPM) | a method of comparing the cost effectiveness of two or more alternative media vehicles. It is the cost of using the media vehicles to reach 1,000 people or households. |
| coupons | a printed certificate entitling the bearer to a stated price reduction or special value on a specific product, generally for a specfliced period of time. |
| direct marketing | form of advertising that allows businesses communicate straight to the customer, using text messaging, email, interactive consumer websites, online displayads, fliers, catalog disribution, promotional letters, and outdoor advertising. |
| display | a special exhibit of a product at the point of sale, generally over and above standard shelf stocking. |
| frequency | the number of times a person, household, or member of a target market is exposed to a media vehicle or an advestiser's media schedule within a given period of time. |
| impression | one view or display of an ad. Ad reports lists total impressions per ad, which tells the number of times your ad was served by the search engine when seachers entered your keywords. |
| incentives | an inducement (money, premiums, prizes) offered by sellers to reward or motivate consumers to purchase thier products or services. |
| institutional advertising | an advertising message or advertising campaign that has the primary purpose of promoting the name, image, personnel, or reputation of a company, organization, or industry. |
| media | the various mass media that can be employed to carry advertising messages to potential audiences or target markets for products, services, organizations, or ideas. These media include newspapers, magazines, direct mail advertising, yellow pages, radio |
| media planning | determination of advertising objectives, advertising strategies, and advertising tactics relating to the advertising media to used by specifics clients. |
| news release | a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy. |
| point-of-purchase displays | promotional materials placed at the contact sales point designed to attract consumer interest or call attention to a special offer. |
| premiums | an items of value, other than the product itself, given as |
Created by:
elizabeth16
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