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Chapter 13

Marketing Test 4

TermDefinition
Price Money or other considerations exchanged for the ownership or use of a product or service.
Barter Practice of exchanging products or services for other products and services rather then for money.
Value Ratio of perceived benefits to price; or price Value=(perceived benefits divided by price)
Value-Pricing Practice of simultaneously increasing product while maintaining or decreasing price.
Average Revenue Average amount of money received for selling one unit of a product, or simply the price of that unit.
Marginal Revenue Change in total revenue that results form producing and marketing one additional unit of a product.
Price Elasticity of Demand Percentage change in the quantity relative to a percentage change in price.
Total Cost Total expense incurred by a firm in producing and marketing a product. Total cost is the sum of fixed and variable cost.
Fixed Cost Sum of the expenses of the firm that are stable and do not change with the quantity of a product that is produced and sold.
Variable Cost Sum of the expenses of the firm that vary directly with the quantity of a product that is produced and sold.
Created by: leg49
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