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Chapter 13
Marketing Test 4
| Term | Definition |
|---|---|
| Price | Money or other considerations exchanged for the ownership or use of a product or service. |
| Barter | Practice of exchanging products or services for other products and services rather then for money. |
| Value | Ratio of perceived benefits to price; or price Value=(perceived benefits divided by price) |
| Value-Pricing | Practice of simultaneously increasing product while maintaining or decreasing price. |
| Average Revenue | Average amount of money received for selling one unit of a product, or simply the price of that unit. |
| Marginal Revenue | Change in total revenue that results form producing and marketing one additional unit of a product. |
| Price Elasticity of Demand | Percentage change in the quantity relative to a percentage change in price. |
| Total Cost | Total expense incurred by a firm in producing and marketing a product. Total cost is the sum of fixed and variable cost. |
| Fixed Cost | Sum of the expenses of the firm that are stable and do not change with the quantity of a product that is produced and sold. |
| Variable Cost | Sum of the expenses of the firm that vary directly with the quantity of a product that is produced and sold. |