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3.08
| Term | Definition |
|---|---|
| Advertising | paid form of nonpersonal presentation of ideas,images,goods,or services |
| Banner Advertisments | Promotional messages appearing on the internet, usually at the top of websites |
| bus/Car wrap | covers bus or car with an ad |
| convenience products | things purchased quickly without much thought |
| Dealer incintive | discount offered by manufacturer to intermediaries to prompt them to further promote the item |
| Direct Mail | letters,catalogs,post cards, faxs |
| Merchandising allowance | price reduction for intermediaries |
| Paid Listings | online advertisements near the top of search results |
| Pay-per-click link | advertisement placed by advertisers who pay the web host every time the link is clicked |
| Personal Selling | determines clients wants and needs to sell |
| Publicity | advertisement not paid for by the company |
| Pull strategy | producer promotes products directly to the consumers |
| Push strategy | producer promotes to intermediaries |
| Sales promotion | activities other than advertising, personal selling,and publicity |
| search engine listing | add appears in website list generated by search |
| Shopping Products | goods purchased after the customer has looked around for the best prices |
| specialty Products | good with special or unique characteristics that customers will pay more for |
| Image | the way something is viewed |
| position | image or impression of a business or organization that consumers have in their mind |