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Marketing Chapter 5
Quiz 4 on Chapter 5 Marketing
Question | Answer |
---|---|
consumer behavior | actions consumers take in purchasing and using product services. |
purchase decision process | stages a buyer passes through in making choices about which products or services to buy. |
What are the five stages of the purchase decision process? | problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior. |
internal search | scanning your memory for previous experiences with products or brands. |
what are the three primary sources of external search? | personal sources, public sources, market dominated sources (includes the net) |
consideration set | the group of brands a consumer would consider acceptable from among all the brands |
How many people do satisfied and dissatisfied customers tell about their experiences respectively. | 3,9 |