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Promotion
Term | Definition |
---|---|
Advertising | Persuasive messages purchased to inform, persuade and remind a target market about products, services, organizations, or ideas |
Advertising Agencies | An Organization that provides a variety of advertising related services to clients, specifically advertising campaigns |
Advertising Campaigns | A Group of advertisement, commercials, & related promotional materials and activities that are designed to be used during the same period of time as part of a coordinated advertising plan to meet the specified advertising objectives of a client |
Audience | The Number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle |
Cost Per Thousand (CPM) | A Method of comparing the cost effectiveness of 2 or more Alternative Media vehicles |
Coupons | A Printed Certificate entitling the bearer to a stated price reduction or special value on a specific product, Generally for a specified period of time |
Direct Marketing | Form of Advertising that allows businesses to communicate straight to the customer, using text message, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising |
Display | A Special exhibit of a product at the point of sale, generally over and above standard shelf stocking |
Frequency | The number of times a person, household, or member of a target market is exposed to a media vehicle or or an advertiser's media schedule within a given period of time |
Impression | One view or display of an Ad |
Incentives | An Inducement (Money, Premiums, Prizes) offered by sellers to reward or motivate consumers to purchase their products or services |
Institutional Advertising | An Advertising message or advertising campaign that has the primary purpose of promoting the name, image, personnel, or reputation of a company, organization, or industry |
Media | The Various mass media that can be employed to carry advertising messages to potential audiences or target markets for products, services, organizations, or ideas |
Media Planning | Determination of advertising objectives, advertising strategies, and advertising tactics relating to the advertising media to be used by specific clients |
News Release | A Written or Recorded communication directed at members of the news media for the purpose of announcing something newsworthy |
Point-Of-Purchase Displays | Promotional materials placed at the contact sales point designed to attract consumer interest or call attention to a special offer |
Premiums | An Item of value, other than the product itself, given as an additional incentive to influence the purchase of a product |
Promotional Advertising | Advertising Intended to inform prospective customers of special sales |
Promotional Mix | The Various communication techniques such as advertising, personal selling, sales promotion, and public relations/product publicity available to a marketer that are combined to achieve specific goals |
Publicity | The Non-Paid-For communication of information about the company or product, generally in some Media Form |
Public Relations | Use of publicity and other non-paid forms of promotion to influence the feelings, opinions, or beliefs about the company, its products or services, or about the value of the product or services |
Pull Policy | The Communications & Promotional activities by the marketer to persuade consumers to request specific products or brands from retail channel members |
Push Policy | The communications and promotional activities by the marketer to persuade wholesale and retail channel members to stock & promote specific products |
Sales Promotion | The Media & Non-Media marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wholesaler in order to simulate trial, increase consumer demand, or improve product availability |
Specialty Advertising | The Placement of advertising messages on a wide variety of items of interest to the target market such as calendars, coffee cups, pens, hats, note paper, paper weights, T-Shirts, watches, etc. |