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promotion

vocabulary

TermDefinition
advertising persuasive messages purchased to inform a target market
advertising agencies organization that provides a variety of advertising services
advertising campaign a group of commercials that are designed to be used to meet the advertising objectives of a client
audience the number and characteristics of a person who are exposed to a particular type of advertising media
cost per thousand method of comparing the cost effectiveness of two or more different media. calculated by dividing the cost of placing a specific ad by the audience size and multiplying by 1,000
coupons printed certificate entitling the holder a stated price on deduction
direct marketing form of advertising that allows businesses to communicate straight to the customer
display special exhibit of a product during the point of the sale
frequency number of times a person is exposed to the media of a target market within a time period
impression one view or display of an ad
incentives an inducement offered by sellers to motivate customers to buy their product
institutional advertising campaign that has the primary purpose of promoting the name,image, personnel, or reputation
media can be employed to carry advertising messages to potential audiences
media planning advertising objectives,strategies, and tactics to be used by specific clients
news release communication directed at members of the news media to announce something newsworthy
point of purchase displays promotional materials placed at the contact sales point designed to attract consumer attention to a special offer
premiums an item given as an additional incentive to buy something
promotional advertising intended to inform prospective customers of special sales and it features, creates, and promotes a market for merchandise items
promotional mix communication techniques such as advertising, and personal selling available to the marketer that are combined to achieve specific goals
publicity non paid for communication of information about the company in a media form
public relations use of publicity and other nonpaid forms of promotion to influence the feelings about a company
pull policy the communication and promotional activities by the marketer to persuade consumers to request specific products from retail channel members
push policy the communications and promotional activities by the marketer to persuade whole sale and retail to promote specific products
sales promotion the media and non media marketing pressure applied for a limited time in order to improve product availability
specialty advertising the placement of advertising messages on a wide variety of items of interest to the target market such as calendars, coffee cups, pens, hats, note paper, paperweights, tshirts, and watches
Created by: MHolland04082001
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