Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing 3.03

TermDefinition
Alteration A product-mix strategy in which a business makes changes to its products or product lines
Broad product mix A description of the width of a business's product mix offering many product lines
Cannibalization The situation that exists when the sale of one of a company's products takes away sales from another of its products
Competition The rivalry between two or more businesses to attract scarce customer dollars
Consistency A product mix dimension referring to how closely a company's product lines are related in terms of the products end use, methods of distribution and production, target markets, or price range
Contraction A product mix strategy in which a business removes, deletes, product items or product lines from its product mix
Deep product mix A description of a businesses product mix offering many items in the product line
Depth A product mix dimension referring to the number of products and assortments of sizes,colors, and models offered in a product line
Expansion A product mix strategy in which a business expands its product mix by adding additional product items or product lines
Liabilities Responsibilities of a business, especially legal responsibilities
Narrow product mix A description of the width of a businesses product mix offering a limited number of product lines
Product item Each individual good, service, or idea that a business offers for sale
product line A group of related product items
Product mix The particular assortment of goods and services that a business offers in order to meet the needs of its market and its company goals
Product-mix strategies The ways in which businesses handle, or manage, their product mixes
Shallow product mix Depth of a business products mix offering few items in the product line
Trading down Adds a lower priced product or product line to its product mix
Trading up Adds higher priced product or product line to its product mix
Width A product mix dimension referring to the number of product lines carried by the company
Created by: tiffany.page18
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards