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AOHT PHT Lesson 12
Marketing
Term | Definition |
---|---|
advertising | Any promotional material designed to reach a mass audience, such as billboards and commercials. |
advertising copy | Words that promote a person, a business, an opinion, or an idea. |
font | A specific size and style of type. |
marketing | The process of how a product is created, priced, promoted, and distributed to the customers. |
marketing channels | Any means that a company uses to conduct its marketing efforts, including print material, a sales force, media advertising, sales promotions and point-of-sale materials, public relations, event sponsorship, direct marketing, and Internet marketing. |
print materials | Handheld-size promotional materials created on paper; these may include business cards, menus, flyers, table cards, brochures. |
promotion | Publicity; spreading the word about a product. |
public relations | The practice of creating goodwill for a person or an institution, typically by using the media to promote positive news stories. |
word of mouth | The advertising generated by customers sharing their experiences—whether good or bad—with others. A very powerful way to attract—or chase away—new customers. |