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Marketing 2.07

TermDefinition
Brand All the combined impressions and experiences associated with a particular company, good, or service
Brand Champion The person in a business who is responsible for making the brand come alive and for sustaining it ; usually the owner or CEO
Brand Cues Elements that remind customers of brands and their values
Brand Idntitiy Elements that are immediately recognized as representing a business or producty
Brand Name The part of brand identity that can be spoken
Brand Personality How you brand behaves to create an emotional connection with customers
Brand Promise A businesses agreement to constantly meet certain excpectations
Brand Symbol Logo, design, or letter that represent a company
Core Values Beliefs the brand has
Mission statement Summary of what the owner wants the business to do
Touch Points All the opportunities businesses have to connect with customers
trademark Legal method to protect brands from misuse
U.S Patent and Trademark Office Office that administers, issues, and enforces trademarks
Vision Statement Summary of what the business owner want the company to become
Created by: tiffany.page18
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