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Marketing 1.05

TermDefinition
Call report Records of sales peoples meetings or contacts with tcustomers
Demographics characteristics
Information Overload Too much data
Market share analysis Breakdown of market share data; measures company performance
Parameter Limit or boundry
Primary data Info you gather
Prospect Person with potential to purchase a product
Sales volume analysis Breakdown of sales volume data that allows a company to measure sales against other criteria
Secondary data datat you get that was collected by someone else
Budget estimate of income and expenses
Customer service provided by a business to improve customer satisfaction
data facts and figures
distributor A channel worker that helps sell a busnesses products; usually a wholesaler
estimate educated guess
Fact true statement
Market segment piece of the divided market
Market share Organizations portion of the market
Place Where you product is
Prediction forecast made about the future
Price how much you charge
Product What youre selling
Projection a prediction
Promotion inform persuade remind customers
Sales forecast prediction of sales
Sales invoice money owed (a bill)
SMART goal specific, measurable, attainable, results-oriented, and time bound goals
Supplier vendor
Target market piece of market you want
Trade journal industry specific publication
vendor supplier of goods
Created by: tiffany.page18
Popular Marketing sets

 

 



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