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Marketing 1.01

TermDefinition
Consumer Who uses the product
consumer product product sold to customer
Customer The one who purchases the product
Distribution/ Channel managment Process that ensures products get to customers efficiently
Durable not used up by one use
Financing getting money to run a business or a way to let customers pay for a product
Products tangable product
Idea thought or purpose
Industrial Product Product sold to a business
Marketing processes used to deliver value to customers
Marketing concept belief that business activitiesshould satisfy customers
Marketing information managment getting info to help aid business desicions
Nondurable done in one use
Pricing value t charge a customer
Product/ service managment what products offer
Promotion reminds customers of products
Selling using communications to influence purchase decisions
Services intangible products
SWOT analysis analyzing strenghts, weaknesses, opportunities,threats
Created by: tiffany.page18
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