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MKTG

1.01 Marketing

TermDefinition
consumer the one who uses the product
consumer product a product sold to a consumer
customer the one who purchases the product
distribution/channel management process by which marketers ensure that products are delivered to customers efficiently
durable not consumer or used up in 1 setting
financing obtaining financial resources to run a business or offering ways customers can pay for your product
goods tangible products you can touch
idea a thought or purpose
industrial product a product sold to a business
marketing set of processes used to deliver value to customers
marketing concept philosophy based on the belief that business activities should be used to satisfy customers
mim marketing function that involves gathering and evaluating info to help decisions
nondurable consumer or used up in 1 setting
pricing value to a customer
product products to offer
promotion used to inform
selling using communication to influence
services intangible
swot study of organizations strengths
Created by: matthew17
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