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Marketing Channels
Marketing Lecture 8
Term | Definition |
---|---|
Upstream parteners | The set of firms that supply raw material, components, parts, information, finances, and expertise to create a product or service. |
Downstream partner | The marketing channels or distribution channels that look forward toward the customer. |
Marketing Channel | independent organizations that help make a product/service available for the case of consumption |
Direct marketing channels | sells directly to customers |
Indirect marketing channels | Contain one or more intermediates |
Marketing logistics | Planning, implementing,and controlling the physical flown of goods/ services and related information. |
Outbound distribution | from the factory to resellers and ultimately to consumers |
inbound distribution | from suppliers to the factory |
reverse distribution | moving broken, unwanted, or excess products returned by consumers or resellers |
Supply chain management | managing upstream and downstream value-added flows of materials final goals. |
Storage warehouse | store goods for moderate to long periods |
Distribution centers | designed to more goods rather than just store them |
Just-in-time logistics system | producers and retailers carry only small inventories of parts or merchandises, only enough for a few days of operation. |
Piggy back | combination of trail and truck |
fishpack | combination of water and truck |
Trainship | combination of water and rail |