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Marketing Channels

Marketing Lecture 8

TermDefinition
Upstream parteners The set of firms that supply raw material, components, parts, information, finances, and expertise to create a product or service.
Downstream partner The marketing channels or distribution channels that look forward toward the customer.
Marketing Channel independent organizations that help make a product/service available for the case of consumption
Direct marketing channels sells directly to customers
Indirect marketing channels Contain one or more intermediates
Marketing logistics Planning, implementing,and controlling the physical flown of goods/ services and related information.
Outbound distribution from the factory to resellers and ultimately to consumers
inbound distribution from suppliers to the factory
reverse distribution moving broken, unwanted, or excess products returned by consumers or resellers
Supply chain management managing upstream and downstream value-added flows of materials final goals.
Storage warehouse store goods for moderate to long periods
Distribution centers designed to more goods rather than just store them
Just-in-time logistics system producers and retailers carry only small inventories of parts or merchandises, only enough for a few days of operation.
Piggy back combination of trail and truck
fishpack combination of water and truck
Trainship combination of water and rail
Popular Marketing sets

 

 



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