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COMM 101

UNIT 5

TermDefinition
media the plural form of medium, a channel of communication
new media refers to the new communication technologies of the late twentieth century and twenty first century
hegemony the process by which we consent to social constructions, rather than having them imposed on us
media event occasions or catastrophes that interrupt regular programming
v-chip device that identifies television program ratings by content and can block programming designated by the owner
media activism the practice of organizing to communicate displeasure with certain media images and messages , as well as to force change in future media texts
linear model portrayal of communication as a process occurring largely in one direction
selective exposure the idea that people seek media messages and/or interpret media texts in ways to confirm their beliefs and conversely resist or avoid messages that challenge their beliefs
uses and gratification theory the idea that people use media messages and find various types of gratifications in some media texts rather than in others
general uses and gratification: information information seeking, to learn
general uses and gratification: personal identity creating an image based on your values
general uses and gratification: social interaction to connect and discuss ideas with others
general uses and gratification: entertainment for pleasure, to be entertained
CMC (Computer mediated Communication) interaction through media devices
FTF (Face to face) Direct contact
Blog short for web logs; a web site like a journal, maintained by an individual with regular entries of commentary, descriptions of events, or other material such ass graphics or video
filtered communication communication that has had many essential elements of communication like non verbal communication filtered out
media richness the potential information carrying capacity of a communication medium
media augmentation approach views mediated communication as augmenting ftf communication
media deficit approach views mediated communication as deficient in comparison to ftf communication
asynchronicity occurs when a message is sent and received at different times
synchronous message is sent and received at the same time
spoofing misrepresenting oneself online
pseudanonymity projecting a false identity
field of availables potential partners and friends, typically much larger via CMC than via ftf relationships
four basic CMC activities exchanging email and messages, seeking and exchanging information, entertainment, and financial transactions
social presence theory degree of psychological closeness or immediacy engendered by various media
Created by: Virajasaur
 

 



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