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COMM 101
UNIT 5
| Term | Definition |
|---|---|
| media | the plural form of medium, a channel of communication |
| new media | refers to the new communication technologies of the late twentieth century and twenty first century |
| hegemony | the process by which we consent to social constructions, rather than having them imposed on us |
| media event | occasions or catastrophes that interrupt regular programming |
| v-chip | device that identifies television program ratings by content and can block programming designated by the owner |
| media activism | the practice of organizing to communicate displeasure with certain media images and messages , as well as to force change in future media texts |
| linear model | portrayal of communication as a process occurring largely in one direction |
| selective exposure | the idea that people seek media messages and/or interpret media texts in ways to confirm their beliefs and conversely resist or avoid messages that challenge their beliefs |
| uses and gratification theory | the idea that people use media messages and find various types of gratifications in some media texts rather than in others |
| general uses and gratification: information | information seeking, to learn |
| general uses and gratification: personal identity | creating an image based on your values |
| general uses and gratification: social interaction | to connect and discuss ideas with others |
| general uses and gratification: entertainment | for pleasure, to be entertained |
| CMC (Computer mediated Communication) | interaction through media devices |
| FTF (Face to face) | Direct contact |
| Blog | short for web logs; a web site like a journal, maintained by an individual with regular entries of commentary, descriptions of events, or other material such ass graphics or video |
| filtered communication | communication that has had many essential elements of communication like non verbal communication filtered out |
| media richness | the potential information carrying capacity of a communication medium |
| media augmentation approach | views mediated communication as augmenting ftf communication |
| media deficit approach | views mediated communication as deficient in comparison to ftf communication |
| asynchronicity | occurs when a message is sent and received at different times |
| synchronous | message is sent and received at the same time |
| spoofing | misrepresenting oneself online |
| pseudanonymity | projecting a false identity |
| field of availables | potential partners and friends, typically much larger via CMC than via ftf relationships |
| four basic CMC activities | exchanging email and messages, seeking and exchanging information, entertainment, and financial transactions |
| social presence theory | degree of psychological closeness or immediacy engendered by various media |
Created by:
Virajasaur
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