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4.08

18th Stack

TermDefinition
Activity Reports Reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
Call Reports Record of salespeople's meetings or contacts with customers.
Competitive Advantage The edge achieved by businesses that offer something better than their competitors.
Cookies Text files that are put on a web-site visitor's hard disk and then later retrieved during subsequent visits to the site in order to track Internet behavior.
Database Computerized storage for information and facts. A virtual storage unit for information.
Delphi Technique A qualitative sales forecasting method that gathers opinions from company executives and from outside experts such as university professors, consultants, or industry analysts.
Lost Sales Report Records why items or orders are cancelled.
Marketing-Information Management System An organized way of continuously gathering, sorting, analyzing, evaluating, and distributing marketing information.
Mail Interview Surveying individuals via the postal service to obtain research data.
Niche The small segment of the total market interested in a subject.
Observation A marketing-research method that gathers data by watching consumers.
Personal Interview A face-to-face conversation in which a researcher surveys an individual to obtain research data.
Qualitative Data Facts and figures based on opinion and personal interpretations.
Quantitative Data Numerical facts and figures.
Reliable Giving the same results every time.
Request & Complaint Reports A record of customers and the product(s) that they requested, along with records of complaints made by complaints.
Telephone Interview Surveying individuals via phone to obtain research data.
Valid Based on fact; relevant. Measuring what the researcher intends to measure.
Created by: ZLittle97
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