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4.06

17th Stack

TermDefinition
Data gathering The process of collecting facts and figures.
External data Facts and figures available in locations outside the company.
Internal data Facts and figures located inside the company.
Marketing-information management A marketing function that involves gathering, accessing, synthesizing, evaluating, and disseminating information.
Marketing-information management system An organized way of continuously gathering, sorting, analyzing, evaluating, and distributing marketing information.
Marketing intelligence Marketing data that are gathered informally from internal and external sources; may or not relate to any current issue or project.
Primary data Facts and figures collected specifically for the problem or project at hand.
Primary infromation Marketing information developed from data that are collected for use in one particular situation.
Qualitative data Facts and figures based on opinion and personal interpretations.
Quantitative data Numerical facts and figures.
Secondary information Marketing information developed from data that have already been collected by others.
Created by: ZLittle97
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