The brand strategy of using successful brands to introduce new products.

The stage of brand loyalty in which consumers insist upon buying a specific brand.

The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee.

Customers' allegiance to a particular brand.

A distinctive symbol, design, sound, or group of letters which is seen or heard but cannot be spoken.

The part of a brand which can be spoken, such as a word, a phrase, a letter, a number, or any combination of these.

A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitors' brands.

The stage of brand loyalty in which consumers prefer to purchase a certain brand butt will accept substitutes if the brand is not available.

The stage of brand loyalty in which consumers are made aware of a brand's existence.

The actions a business takes with a brand in order to accomplish its goals.

The ongoing decision-making process about the use of brands.

A brand strategy that involves businesses joining forces for mutual benefit and to increase brand recognition, customer loyalty, and sales for both brands.

The act of distinguishing between or separating two or more things.

A category of brands in which one brand is used for a group of related products in a product line.

An unbranded product that is plainly packaged, has lower or standard quality, is sold at a lower price than a branded product, and receives little or no promotion.

A category of brands in which different brands are used for products owned by one company.

Channel members operating between the producer and the consumer or individual user to help in the movement of goods and services.

Brand for which the manufacturer assumes all the responsibility of branding.

An organization's portion of the total industry sales in a specific market.

Brands owned by intermediaries.

A name, term, symbol, or design (or combination of them) that identifies a product and distinguishes it from competitors' products.

A group of related product items.

Something that is forbidden or avoided due to cultural beliefs.

A brand mark that has been personified and made to seem lifelike.

The name that is used to identify a company or an organization.

A brand that is owned by a business; designated by the symbol TM.

Uniform Resource Locator; web site address.

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Term	Definition
Brand extension	The brand strategy of using successful brands to introduce new products.
Brand insistence	The stage of brand loyalty in which consumers insist upon buying a specific brand.
Brand licensing	The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee.
Brand loyalty	Customers' allegiance to a particular brand.
Brand mark	A distinctive symbol, design, sound, or group of letters which is seen or heard but cannot be spoken.
Brand name	The part of a brand which can be spoken, such as a word, a phrase, a letter, a number, or any combination of these.
Brand positioning	A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitors' brands.
Brand preference	The stage of brand loyalty in which consumers prefer to purchase a certain brand butt will accept substitutes if the brand is not available.
Brand recognition	The stage of brand loyalty in which consumers are made aware of a brand's existence.
Brand strategies	The actions a business takes with a brand in order to accomplish its goals.
Branding	The ongoing decision-making process about the use of brands.
Co-branding	A brand strategy that involves businesses joining forces for mutual benefit and to increase brand recognition, customer loyalty, and sales for both brands.
Differentiation	The act of distinguishing between or separating two or more things.
Family brand	A category of brands in which one brand is used for a group of related products in a product line.
Generic item	An unbranded product that is plainly packaged, has lower or standard quality, is sold at a lower price than a branded product, and receives little or no promotion.
Individual brand	A category of brands in which different brands are used for products owned by one company.
Intermediaries	Channel members operating between the producer and the consumer or individual user to help in the movement of goods and services.
Manufacturer's brand	Brand for which the manufacturer assumes all the responsibility of branding.
Market share	An organization's portion of the total industry sales in a specific market.
Private brand	Brands owned by intermediaries.
Product brand	A name, term, symbol, or design (or combination of them) that identifies a product and distinguishes it from competitors' products.
Product line	A group of related product items.
Taboo	Something that is forbidden or avoided due to cultural beliefs.
Trade character	A brand mark that has been personified and made to seem lifelike.
Trade name	The name that is used to identify a company or an organization.
Trademark	A brand that is owned by a business; designated by the symbol TM.
URL	Uniform Resource Locator; web site address.

Created by: ZLittle97

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