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3.04
12th Stack
| Term | Definition |
|---|---|
| Brand extension | The brand strategy of using successful brands to introduce new products. |
| Brand insistence | The stage of brand loyalty in which consumers insist upon buying a specific brand. |
| Brand licensing | The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee. |
| Brand loyalty | Customers' allegiance to a particular brand. |
| Brand mark | A distinctive symbol, design, sound, or group of letters which is seen or heard but cannot be spoken. |
| Brand name | The part of a brand which can be spoken, such as a word, a phrase, a letter, a number, or any combination of these. |
| Brand positioning | A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitors' brands. |
| Brand preference | The stage of brand loyalty in which consumers prefer to purchase a certain brand butt will accept substitutes if the brand is not available. |
| Brand recognition | The stage of brand loyalty in which consumers are made aware of a brand's existence. |
| Brand strategies | The actions a business takes with a brand in order to accomplish its goals. |
| Branding | The ongoing decision-making process about the use of brands. |
| Co-branding | A brand strategy that involves businesses joining forces for mutual benefit and to increase brand recognition, customer loyalty, and sales for both brands. |
| Differentiation | The act of distinguishing between or separating two or more things. |
| Family brand | A category of brands in which one brand is used for a group of related products in a product line. |
| Generic item | An unbranded product that is plainly packaged, has lower or standard quality, is sold at a lower price than a branded product, and receives little or no promotion. |
| Individual brand | A category of brands in which different brands are used for products owned by one company. |
| Intermediaries | Channel members operating between the producer and the consumer or individual user to help in the movement of goods and services. |
| Manufacturer's brand | Brand for which the manufacturer assumes all the responsibility of branding. |
| Market share | An organization's portion of the total industry sales in a specific market. |
| Private brand | Brands owned by intermediaries. |
| Product brand | A name, term, symbol, or design (or combination of them) that identifies a product and distinguishes it from competitors' products. |
| Product line | A group of related product items. |
| Taboo | Something that is forbidden or avoided due to cultural beliefs. |
| Trade character | A brand mark that has been personified and made to seem lifelike. |
| Trade name | The name that is used to identify a company or an organization. |
| Trademark | A brand that is owned by a business; designated by the symbol TM. |
| URL | Uniform Resource Locator; web site address. |
Created by:
ZLittle97
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