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2-Sullivan SPMKTG1
Chapters 1-4
Question | Answer |
---|---|
What does the S in SWOT Stand for? | Strengths |
What does the W in SWOT Stand for? | Weakness |
What does the O in SWOT Stand for? | Opportunities |
What does the T in SWOT Stand for? | Threats |
How is SWOT used? | Evaluated through the whole event. |
What are the two types of "sponsorship sales"? | Cold Calling, Pitch Letters |
What is "Signage"? | The most visible benefit provided by the sponsor. |
What is a "Producer"? | Someone who has products to sell. |
What is a "Consumer?" | Someone who has needs to be met and they have something to exchange. |
Define the following: Marketing OF Sports | Marketing of actual sports teams and there properties. |
Define the following: Marketing THROUGH Sports | Using sports to market non-sports products to the audience that watches sports. |
What are broadcast rights? | Rights to broadcast your event. |
Name the components of the event triangle. | Sponsor, Fan, Event |
What are the 4 P's of the marketing mix? | Promotion, Price, Place, Product |
Define the following: Exchange | Trading money for a product or service. |
Define the following: Marketing | A process of bringing together the seller and buyer. |
What is borrowed equity? | Corporate marketing through sports. |
Who does budget planning for an event? | Event manager. |
Define the following: Indemnity | Making sure you are separated from the sponsor in case something goes wrong. |
Define the following: Confidentiality | Keeping your mouth shut about sensitive issues. |