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2-Sullivan SPMKTG1

Chapters 1-4

QuestionAnswer
What does the S in SWOT Stand for? Strengths
What does the W in SWOT Stand for? Weakness
What does the O in SWOT Stand for? Opportunities
What does the T in SWOT Stand for? Threats
How is SWOT used? Evaluated through the whole event.
What are the two types of "sponsorship sales"? Cold Calling, Pitch Letters
What is "Signage"? The most visible benefit provided by the sponsor.
What is a "Producer"? Someone who has products to sell.
What is a "Consumer?" Someone who has needs to be met and they have something to exchange.
Define the following: Marketing OF Sports Marketing of actual sports teams and there properties.
Define the following: Marketing THROUGH Sports Using sports to market non-sports products to the audience that watches sports.
What are broadcast rights? Rights to broadcast your event.
Name the components of the event triangle. Sponsor, Fan, Event
What are the 4 P's of the marketing mix? Promotion, Price, Place, Product
Define the following: Exchange Trading money for a product or service.
Define the following: Marketing A process of bringing together the seller and buyer.
What is borrowed equity? Corporate marketing through sports.
Who does budget planning for an event? Event manager.
Define the following: Indemnity Making sure you are separated from the sponsor in case something goes wrong.
Define the following: Confidentiality Keeping your mouth shut about sensitive issues.
Created by: Captain Rick
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