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Unit 2 - The Fan

Test Review

TermDefinition
Amateur An athlete which is NOT monetarily paid
Audience All individuals that makes a purchase
Behavioral
Demographics Segmentation based on measurable statistics
Sport A source of diversion or activity engaged in for pleasure
Audience All individuals at or exposed to an event
Organized Sport A sport which is overseen by a sanctioning body
Psychographics Segmentation based on personal interests and activities
Consumer An individual which uses a product or service
Amateur An athlete which is NOT monetarily paid
Gate Receipt Total money from ticket sales for an event
Market Segment Separating consumers into smaller groups
Niche Market A relatively small market with a specialized need
Professional An athlete which is monetarily paid for performance
Stadium as a Place Simultaneous production and consumption of sports events at a venue
Customer An individual that makes a purchase
Marketing Concept A business that keeps the focus of satisfying customers needs
Breakeven Point The minimum attendance and sales required to cover all of the expenses of organizing, promotion, and running the event
Opportunity Cost the value of the next best alternative that you give up when making a choice
economic market includes all of the consumers who will purchase a product or service
Emotional Purchases when consumers spend with little thought during emotional highs or lows
Rational Purchases when individuals recognize needs and wants amd make their purchases based upon careful thought and sound reasoning
Patronage Purchases based on loyalty to a particular brand or product
Market Share the percentage of total sales of a product or service that a company expects to capture in relation to its competitors
Customer service gap the difference between customer expectations and the service that is actually received
Created by: normamy
Popular Marketing sets

 

 



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