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2.09
9th Stack
| Term | Definition |
|---|---|
| Benefits | Advantages customers receive from using a product. |
| Close | The point in the selling process at which the customer makes a favorable buying decision. |
| Discovering customer needs | The phase of the selling process in which the salesperson determines what a customer needs/wants through the use of questioning and listening. |
| Establishing relationships | The phase of the selling process which involves making initial contact with customers to create the right selling environment. |
| Features | Facts or characteristics of a product. |
| Follow-up | The determination of a customer's satisfaction with a good or service after a sales presentation regardless of whether or not a sale was made. |
| Need | Something required or essential which is lacking. |
| Objection | A point of difference between a customer and a salesperson that may prevent a sale; the customer's reason for not buying. |
| Preparing to sell | The phase of the selling process in which the salesperson acquires knowledge about the product, generates and qualifies sales leads, and prepares the sales presentation. |
| Prescribing solutions | The phase of the selling process in which the salesperson recommends specific goods or service which meet the customer's needs. |
| Product demonstration | Actions of the salesperson in the sales presentation that show the product's features. |
| Reaching closure | The phase of the selling process in which the salesperson addresses customer objections and asks the customer to buy. |
| Reaffirming the buyer-seller relationship | The phase of the selling process which requires the salesperson to utilize techniques to follow up a sale to increase the customer's confidence in the buying decision. |
| Sales lead genration | The act of finding potential customers. |
| Sales lead qualification | The act of determining if a potential customer has the interest, ability, and authority to buy a product. |
| Sales prsentation | The sales procedure in which the salesperson shows the customer the benefits of the product's features; includes the sales talk and the product demonstration. |
| Selling process | A systematic approach to selling that consists of a sequence of selling phases intended to assist salespeople in achieving their goal of making a sale. |
| Suggestion selling | A sales technique in which the salesperson attempts to increase the customer's purchase by recommending additional items after the original decision to buy has been made. |