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1.05

3rd Stack

TermDefinition
Call reports Records of salespeople's meetings or contacts with customers.
Data Facts and figures.
Demographics The physical and social characteristics of the population.
Information overload Too much data and/or data that comes too fast to process at one time.
Market segment One of the groups into which the total market is divided.
Market share An organization's portion of the total industry sales in a specific market.
Market share analysis A breakdown of market share data that allows a company to measure its sales performance against those of its competitors.
Parameter Limit or boundary.
Primary data Facts and figures that have been collected specifically for the problem or project at hand.
Prospect Any person or business with the potential to purchase a good, service, or idea; qualified lead.
Sales invoice An itemized statement of money owed for a good or service.
Sales volume analysis A breakdown of sales volume data that allows a company to measure its actual sales against a number of different criteria.
Secondary data Facts and figures that have been collected for purposes other than the project at hand.
Budget An estimate of income and expense for a specific period of time.
Customer service Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction.
Data Facts and figures.
Distributor A channel member who helps to sell a business' products; usually a wholesaler.
Estimate An approximation of data; an "educated guess'.
Fact A true statement.
Market segmnt One of the groups into which the total market is divided.
Market share An organization's portion of the total industry sales in a specific market.
Place Marketing element focusing on considerations in getting a selected product in the right place at the right time.
Prediction A forecast made about the future.
Price Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products.
Product Marketing element referring to what goods, services, or ideas a business will offer its customers.
Projection See prediction.
Promotion Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products.
Sales forecast A prediction of future sales over a specific period of time.
Sales invoice An itemized statement of money owed for a good or service.
SMART goal A goal that helps you identify exactly what it is you want to achieve and know for sure when you've achieved it; made up of specific, measurable, attainable, results-oriented, and time-bounded goals.
Supplier See vendor.
Target market The particular group of customers a business seeks to attract.
Trade journal An industry-specific publication.
Vendor A supplier of goods, usually a wholesaler or distributor.
Created by: ZLittle97
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