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1.05
3rd Stack
| Term | Definition |
|---|---|
| Call reports | Records of salespeople's meetings or contacts with customers. |
| Data | Facts and figures. |
| Demographics | The physical and social characteristics of the population. |
| Information overload | Too much data and/or data that comes too fast to process at one time. |
| Market segment | One of the groups into which the total market is divided. |
| Market share | An organization's portion of the total industry sales in a specific market. |
| Market share analysis | A breakdown of market share data that allows a company to measure its sales performance against those of its competitors. |
| Parameter | Limit or boundary. |
| Primary data | Facts and figures that have been collected specifically for the problem or project at hand. |
| Prospect | Any person or business with the potential to purchase a good, service, or idea; qualified lead. |
| Sales invoice | An itemized statement of money owed for a good or service. |
| Sales volume analysis | A breakdown of sales volume data that allows a company to measure its actual sales against a number of different criteria. |
| Secondary data | Facts and figures that have been collected for purposes other than the project at hand. |
| Budget | An estimate of income and expense for a specific period of time. |
| Customer service | Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction. |
| Data | Facts and figures. |
| Distributor | A channel member who helps to sell a business' products; usually a wholesaler. |
| Estimate | An approximation of data; an "educated guess'. |
| Fact | A true statement. |
| Market segmnt | One of the groups into which the total market is divided. |
| Market share | An organization's portion of the total industry sales in a specific market. |
| Place | Marketing element focusing on considerations in getting a selected product in the right place at the right time. |
| Prediction | A forecast made about the future. |
| Price | Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products. |
| Product | Marketing element referring to what goods, services, or ideas a business will offer its customers. |
| Projection | See prediction. |
| Promotion | Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products. |
| Sales forecast | A prediction of future sales over a specific period of time. |
| Sales invoice | An itemized statement of money owed for a good or service. |
| SMART goal | A goal that helps you identify exactly what it is you want to achieve and know for sure when you've achieved it; made up of specific, measurable, attainable, results-oriented, and time-bounded goals. |
| Supplier | See vendor. |
| Target market | The particular group of customers a business seeks to attract. |
| Trade journal | An industry-specific publication. |
| Vendor | A supplier of goods, usually a wholesaler or distributor. |