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Marketing 12
Developing and Managing Products
Question | Answer |
---|---|
Product Development | Determining if producing a product is technically feasible and cost effective. |
New-Product Development Process | A Seven-phase process for introducing products: idea generation, screening, concept testing, business analysis, product development, test-marketing, and commercialization. |
Product Differentiation | Creating and designing products so that customers perceive them as different from competing products. |
Styling | The physical appearance of a product. |
Product Manager | The person within an organization who is responsible for a product, a product line, or several distinct products that make up a group. |
Functional Modifications | Changes affecting a product's versatility, effectiveness, convenience, or safety. |
Quality Modifications | Changes relating to a product's dependability and durability. |
Market Manager | The person responsible for managing the marketing activities that serve a particular group of customers. |
Quality | The overall characteristics of a product that allow it to perform as expected in satisfying customer needs. |
Line Extension | Development of a product that is closely related to existing products in the line but is designed specifically to meet different customer needs. |