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Marketing 12

Developing and Managing Products

QuestionAnswer
Product Development Determining if producing a product is technically feasible and cost effective.
New-Product Development Process A Seven-phase process for introducing products: idea generation, screening, concept testing, business analysis, product development, test-marketing, and commercialization.
Product Differentiation Creating and designing products so that customers perceive them as different from competing products.
Styling The physical appearance of a product.
Product Manager The person within an organization who is responsible for a product, a product line, or several distinct products that make up a group.
Functional Modifications Changes affecting a product's versatility, effectiveness, convenience, or safety.
Quality Modifications Changes relating to a product's dependability and durability.
Market Manager The person responsible for managing the marketing activities that serve a particular group of customers.
Quality The overall characteristics of a product that allow it to perform as expected in satisfying customer needs.
Line Extension Development of a product that is closely related to existing products in the line but is designed specifically to meet different customer needs.
Created by: ElTioBabalu
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