Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Marketing - 5

Marketing Research and Information Systems

QuestionAnswer
Personal Interview Survey A research method in which participants respond to survey questions face-to-face.
Population All the elements, units, or individuals of interest to researchers for a specific study.
Stratified Sampling A type of probability sampling in which the population is divided into groups with a common attribute and a random sample is chosen within each group.
Secondary Data Data compiled both inside and outside the organization for some purpose other than the current investigation.
Online Survey A research method in which respondents answer a questionnaire via e-mail or on a website.
Customer Advisory Boards Small groups of actual customers who serve as sounding boards for new-product ideas and offer insights into their feelings and attitudes toward a firm's products and other elements of its marketing strategy.
Marketing Information System (MIS) A framework for managing and structuring information gathered regularly from sources inside and outside the organization.
Descriptive Research Research conducted to clarify the characteristics of certain phenomena to solve a particular problem.
Focus Group A study in which a small group of 8 to 12 people are interviewed often informally, without a structured questionnaire, to observe interaction when members are exposed to an idea or a concept.
Mail Survey A research method in which respondents answer a questionnaire sent through the mail.
On-site Computer Interview A variation of the shopping mall intercept interview in which respondents complete a self administered questionnaire displayed on a computer monitor.
Single-Source Data Information provided by a single marketing research firm.
Sample A limited number of units chosen to represent the characteristics of a total population.
Experimental Research Research that allows marketers to make causal inferences about relationships.
Telephone Survey A research method in which respondents' answers to a questionnaire are recorded by an interview on the phone.
Sampling The process of selecting representative units from a total population.
In-home (door-to-door) Interview A personal interview that takes place in the respondent's home.
Shopping Mall Intercept Interviews A research method that involves interviewing a percentage of individuals passing by "intercept' points in a mall.
Probability Sampling A type of sampling in which every element in the population being studied has a known chance of being selected for study.
Conclusive Research Research designed to verify insights through objective procedures and to help marketers in making decisions.
Validity A condition that exists when a research method measures what it is supposed to measure.
Exploratory Research Research conducted to gather more information about a problem or to make a tentative hypothesis more specific.
Random Sampling A form of probability sampling in which all units in a population have an equal chance of appearing in the sample, and the various events that can occur have an equal or known chance of taking place.
Primary Data Data observed and recorded or collected directly from respondents.
Statistical Interpretation Analysis of what is typical and what deviates from the average.
Hypothesis An informed guess or assumption about a certain problem or set of circumstances.
Marketing Decision Support System (MDSS) Customized computer software that aids marketing managers in decision making.
Nonprobability Sampling A sampling technique in which there is no way to calculate the likelihood that a specific element or the population being studied will be chosen.
Reliability A condition that exists when a research technique produces almost identical results in repeated trials.
Crowdsourcing Combines the words crowd and outsourcing and calls for taking tasks usually performed by a marketer or researcher and outsourcing them to a crowd, or potential market, through an open call.
Research Design An overall plan for obtaining the information needed to address a research problem or issue.
Quota Sampling A non-probability sampling technique in which researchers divide the population into groups and then arbitrarily choose participants from each group.
Database A collection of information arranged for easy access and retrieval.
Telephone Depth Interview An interview that combines the traditional focus group's ability to probe with the confidentiality provided by telephone surveys.
Marketing Research The systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of marketing opportunities.
Mail Survey A research method in which respondents answer a questionnaire sent through the mail.
Created by: ElTioBabalu
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards