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Vocabulary 3.04
Miguel Garcia Vocabulary 3.04
| Term | Definition |
|---|---|
| Banner ads | Embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad’s company website |
| Buttons | Smaller banner ad normally used to advertise programs used in creating the site |
| Pop-up front/under ads | Ads that display in a new browser window either in the front or behind the current browser window |
| Flash ads | Adding interactive elements to standard HTML sites |
| Floating ads | Move across a screen or floats above the content |
| Exit pops | When you exit a website a related website opens – can be very annoying |
| Rich media ads | Includes animation or video and have more complex user interaction |
| Text ads | Advertising using text based hyper links – All website text is written in HTML language |
| Advergames | Video games containing advertisements |
| Virtual worlds | These are still evolving and have not been that successful – can be used to market a virtual store |
| Sponsorships | Companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular as a subtle way to get your message to the consumer |
| Sponsored search results | Ads from companies that may say “brought to you by” |
| Bookmarks/favorites | Collection of direct links to predefined web pages stored in your web browser |
| Guides | Assists in providing information or a roadmap to the web |
| E-mail based ads | Embedded in or the entire email is an advertisement |
| Scalability | Ability to function regardless of size |
| Direct Mail | Best method to target specific groups of customers, focus promotional efforts and gain the best results |
| Mobile Marketing | The use of wireless network & cell phone as a means of marketing communication |
| SMS (text messaging) | Exchange of short text messages between fixed line or mobile phones |
| MMS (multimedia messaging services) | Is a standard way to send messages that include multimedia content to and from mobile phones |
| Mobile advergaming | Games on the move – using smart phone games as promotional tools |
| Websites | Groups of pages on the www. devoted to one or several topics |
| Location-based services | Recommendation of services like restaurants, retailers, events, etc. in an area |
| QR codes | Web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes – engage with customers with smart phones in real time response |
| Mobile search | Information retrieval service w/mobile platforms & phones |
| Search Engines | to provide an international source of information in an organized, systematic manner |
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miguelflako
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