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Promotion

QuestionAnswer
1. What is an objective of institutional advertising? To demonstrate the organization's role in community affairs
2. In which stage of a product's life cycle do promotional activities focus on differences between competing products Maturity
3. Which advertising message reinforces the concept of materialism? You increase your social status by purchasing this product
4. Some governments regulate promotional activities in their countries to protect consumer from Deceptive advertising
5. What is an example of an external factor that affects promotion? Government regulation of ads
6. Which of the following is a print promotional medium: Shopper's guide
7. What is an example of out-of-home media? An electrical sign located in a high-traffic area
8. The use of communications channels in public-relations activities is an important part of Providing information
9. Which of the following advertising media offers the easiest means to evaluate the effectiveness of an advertisement: Direct Mail
10. What is a common communications channel used in public relations? Press releases
Created by: 12619307
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