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Vocabulary 3.01

TermDefinition
Market Includes the group of all potential customers who share common needs.
Target Market Group of very specific customers that a company desires to have as consumers
Mass Marketing Single marketing plan to reach all consumers
Marketing Segments Groups of unique individuals that share common characteristics
Marketing Segmentation Dividing the entire market into smaller groups that share common characteristics & to create a target market
Sales Transfers of property for money or credits
Profits Returns, proceeds, or revenue, as from property or investment
Disposable Income The part of a person's income remaining after deducting personal income taxes
Strategic Thinking Mental or thinking process applied by an individual in the context of achieving success
Niche Having a special appeal
Discretionary Income What remains after all expenses are paid
Urban Pertaining to a city or town.
Suburb Immediately outside a city or town, especially a smaller residential community
Rural Pertaining to or living in the country area
Demographic The science of vital and social statistics
Geographic Location and its characteristics
Psychographic What a person likes to do
Behavioral Benefits sought by the customer
Created by: miguelflako
Popular Marketing sets

 

 



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