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InstitutionsAudience
Institutions And Audiences
| Term | Definition |
|---|---|
| Convergence | When different pieces of technology merge together to do the same tasks. For example, on a smart phone you can surf the internet, watch TV and Movies and listen to music as well as make phone calls and send text messages. |
| Distributions | Distribution is a process in making a film available to the audience, its when the distributor buys the film from the producer and sells the film to the cinema, they are also they are responsible for selling the movie on DVD. |
| GREEN-LIT | When a project is green-lit, it means that the project has been given permission to go ahead with it. It is a reference to the green light signal which means "go ahead", therefore they get the money for the project as well. |
| ICONOGRAPHY | Iconography is the symbolic representation of a theme, idea or meaning through the use of imagery in film. It is an important aspect of genre. |
| Multiplex | A Multiplex is a type of cinema which has multiple screens, sells refreshments which is how they make most of there money. The type of film they play is mostly blockbuster films and there audience is targeted to teenagers. |
| Oligopoly | Oligopoly is when multiple different companies dominate the market, as opposed to one single company being in control. In the film industry, this applies to the various major companies that have market dominance, e.g Walt Disney |
| Pitch | This is a verbal and sometimes visual presentation of a idea for a film. This is made by a screenwriter hoping for funding for there idea. It is usually used throughout production part of the film. They usually have a production package. |
| The 'print' is a copy of the film which is provided to a movie cinema for exhibition. The most common form of print is a 35mm reel which contains the film, however a print can also be delivered as a digital copy. | |
| Release Strategy | Release strategy is the way in which the distributor chooses to sell their film, for example saturated which focuses around the opening weekend or staggered release which is a more gradual strategy. This choice is based on the film itself. |
| Release Window | The time in which a film goes from cinema to DVD. Used to be 4-6 month period but now films are starting to have simultaneous releases. e.g A Field in England |
| Subsidise | Being subsidised means to have partial financial support from public funds. For example, British films being subsidised by the British Film Industry (BFI) |
| Vertical Integration | Between the 1920s and 1950s studios were able to produce (make), distribute (sell) and exhibit (cinema). That cannot be done now, studios are not aloud to exhibit. |
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