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Sports&Ent Marketing

Sports&Ent 3&4

QuestionAnswer
Sports consumers A person who play, officiate, watch, or listen to sports, or read, use purchase, and or collect items related to sports
Market segmentation A way of analyzing a market by specific characteristics to create a target market
Sports products The goods, services ides or a combination of those things related to sports that provide satisfaction to a consumer
Tangible product Physical goods that offer benfits to the consumer
Product line A group of closely related products manufactured and or sold by a company
Product mix The total assortment of products that company make and or sell
Opportunity cost The loss of the opportunity that is passed up in order to recive something in exchanged
Infrastructure The physical development of an area, including the major public
Sports franchise An agreement or contract for a sports organization to sell a parent company
Sports Marketing All the marketing activities designed to satisfy the needs and wants of sports consumer.
Intangible product A non-physical service such as tennis lessons, personal training, and sports camps.
Created by: riders09
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