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marketing chapter 2

TermDefinition
marketing the activity set of instructions, and the process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,partners, and society at large.
goods tangible items that have monetary value and satisfy your needs or wants
services tangible items that have monetary value and satisfy your needs or wants
marketing concept the idea that a business should strive to satisfy customers needs and wants while generating a profit for the business
utility the functions of marketing add value to a product
market all people who share similar needs and wants and who have the ability to purchase a given product are a market
consumer market consumers who purchase goods and services for personal use.
organizational clean keeps things neat
market share
target market
customer profile
marketing mix
SWOT analysis
PEST analysis
marketing plan
executive summary
situation analysis
marketing strategy
sales forecasts
performance standard
market segmentation
demographics
disposable income
discretionary income
geographic
psycho graphics
mass marketing
Created by: 100002513682070
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