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Marketing Information Management

QuestionAnswer
1. What is an example of marketing information that a business could gather by surveying customers? Location of the company's market
2. Computerized storage for information and facts. Data base
3. How can businesses use computerized databases to sort and organize information about customers' purchases, brand preferences, and dollar amounts spent? To customize its marketing efforts
4. Facts collected specifically for the problem or project at hand. Primary
5. Which of the following is a technology tool that allows a business to business to observe a customer's Internet Activities: Cookie
6. What is an example of a marketing-collection method that is used to collect primary data? Customer survey
7. Which of the following is a rating scale that allows marketing researchers to determine respondents' feelings: Likert
8. Usually includes a 7-point rating scale with bi-polar phrases Semantic differential
9. What is a common method of collection research data that often involves the use of questionnaires? Mail survey
10.When should researchers ask potentially sensitives questions during an interview? Toward the interview
11. What does continuously monitoring internal marketing information enable businesses to do? Identify problems
12. A connection, association or involvement is referred to as: Relationship
13. Something that actually exists is an: Fact
14. Records of sales people's meeting or contact with customers are referred to as: Call report
15. What type of source would give information about last quarter's sales: Sales report
16. An approximate judgment or calculation is an: Estimate
17. Facts and figures available in locations outside the company External
18. How can using a database to track its customers' preferences and buying habits help business? Builds strong, loyal customer relationships
19. Same number of favorable and unfavorable response. Balanced
20. How can ill-designed questionnaires affect survey participants? Can decrease their response rate
Created by: 12619307
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