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Chapt2 sports mrktn
Term | Definition |
---|---|
NCCA | THE GOVERNING BODY OF MOST COLLEGE AND UNIVERSITY ATHLETIC PROGRAMS. |
Market Segmentation | IS A GROUP OF INDIVIDUALS WITHIN A LARGER MARKET THAT SHARE ONE OR MORE CHARACTERISTICS |
Geographic Segmention | DIVIDING MARKETS INTO PHYSICALLOCATIONS |
Psychographics | FOCUS ON CHARACTERISTICS THAT CAN NOT BE MEASURED.SUCH AS LIFESTYLES. |
Product Usage | REFLECTS ON WHAT PRODUCTS YOU USE, HOW OFTEN, AND WHY. |
Benefits Derived | ARE THE VAULE PEOPLE BELIEVE THEY RECEIVE FROM THE PRODUCTOR SERVICE |
License | IS THE LEGAL RIGHT TO REPRODUCE A TEAM'S LOGO IN EXCHANGE FOR PAYMENT. |
Conference | IS A GROUP OF COLLEGE ATHLETIC TEAMS WITHIN THE SAME REGION. |
Amatuer | SOMONE WHO COMPETES IN SPORTS FOR PERSONAL SATISFACTION AND NOT FOR MONETARY GAIN. |