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Chapt2 sports mrktn

TermDefinition
NCCA THE GOVERNING BODY OF MOST COLLEGE AND UNIVERSITY ATHLETIC PROGRAMS.
Market Segmentation IS A GROUP OF INDIVIDUALS WITHIN A LARGER MARKET THAT SHARE ONE OR MORE CHARACTERISTICS
Geographic Segmention DIVIDING MARKETS INTO PHYSICALLOCATIONS
Psychographics FOCUS ON CHARACTERISTICS THAT CAN NOT BE MEASURED.SUCH AS LIFESTYLES.
Product Usage REFLECTS ON WHAT PRODUCTS YOU USE, HOW OFTEN, AND WHY.
Benefits Derived ARE THE VAULE PEOPLE BELIEVE THEY RECEIVE FROM THE PRODUCTOR SERVICE
License IS THE LEGAL RIGHT TO REPRODUCE A TEAM'S LOGO IN EXCHANGE FOR PAYMENT.
Conference IS A GROUP OF COLLEGE ATHLETIC TEAMS WITHIN THE SAME REGION.
Amatuer SOMONE WHO COMPETES IN SPORTS FOR PERSONAL SATISFACTION AND NOT FOR MONETARY GAIN.
Created by: dantala.c
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