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Sports Marketing

TermDefinition
NCAA The National Collegiate Athletic Association (NCAA) is a non-profit association that regulates athletes of 1,281 institutions, conferences, organizations, and individuals.
Market Segment a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them.
Geographic Segmentation involves dividing your market down into geographical areas and features. such as cities, counties, regions, countries, and international regions.
Demographic Segmentation specific customer information(age, gender, income)
Psychographics classification of people according to their attitudes, aspirations, and other psychological criteria
Product Usage How the customer uses a product.
Benefits derived advantage; profit; make improvement:.
License grant a license to (someone or something) to permit the use of something or to allow an activity to take place.
Conference an association of sports teams that play each other.
Amateur Athlete a person who engages in a study, sport, or other activity for pleasure rather than for financial benefit or professional reasons.
Created by: lizbeth_17
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