Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Marketing Influences
HSC Marketing - Influences on marketing
| Term | Definition |
|---|---|
| Customer choice | Buyer behaviour - refers to decisions of customers |
| Psychological factors | Influences within an individual that affect buying behaviour |
| Perception | process through which people select, organise, interpret information to create meaning |
| Motive | Reason that makes an individual do something |
| Attitude | Person's overall feeling about something |
| Personality | Collection of all behaviours and characteristics that make up a person |
| Self Image | How a person views themselves |
| Learning | Refers to changes in individual's behaviour caused by information and experiences |
| Brand loyalty | Occurs when a favourable attitude towards a single brand results in repeat sales |
| Sociocultural influences | forces exerted by other people and groups that affect a person's buying behaviour |
| Socioeconomic status | Refers to a person's rank in society based on education, income or occupation |
| Reference group | Peer group - group with whom a person closely identifies |
| Economic influences | Forces of boom and bust (recession) affect buying behaviour |
| Government Influences | Policies, laws, regulations enforced by Government can affect buying behaviour |
| Australian Consumer Law | A single national law applying to all consumers around Australia. |
| CCA | Competition and Consumer Act 2010 - Most important piece legislation affecting marketing and business practices in Australia |
| Unconscionable conduct | Any practice by a business that is just not reasonable and often illegal |
| Deceptive and misleading advertising | Illegal under CCA - false information leads to faulty decisions by consumers |
| Bait and switch advertising | Advertising a few products at reduced price but leading customers to more expensive items once they are in store |
| Dishonest advertising | Claims that are untrue or intentionally vague. |
| Price discrimination | Setting of different prices for a product in separate markets. |
| Greenwashing | making misleading or deceptive claims about the environmental benefits of a product |
| consumer guarantees | Set of rights and remedies for defective goods and services |
| Implied conditions | Unspoken and unwritten terms of a contract |
| Acceptable quality | Fit for purpose |
| Warranties | Obligation or promise to fix or replace something if it is defective |
| Materialism | Also called consumerism - person's desire to constantly acquire possessions |
| Product placement | Inclusion of advertising in entertainment |
| Stereotypical images | Images that place people into certain categories often negative. eg. all teenagers are lazy! |
| Advertising | paid non-personal message communicated through a mass medium |
| Puffery | Exaggerated praise or flattery used to sell products |
| Sugging | Selling under the guise of research (unethical) |
| Unethical marketing | Using words and images that are morally wrong to sell products |
| Advertising Standards Bureau | Board that deals with consumer complaints about advertising |
| Self regulation | System where industry controls its own activities |
| Viral marketing | method of promotion that involves spreading of messages from person to person without involvement of the originator |
| Consumer exploitation | Occurs when rights of consumers are ignored |
Created by:
CHSD12
Popular Marketing sets