Help
Options
Didn't know it?
click below
click below
Knew it?
click below
click below
Don't Know
Remaining cards (0)
Know
retry
shuffle
restart
0:00
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
Promotion 4.02
| Question | Answer |
|---|---|
| During one scene of a popular television show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. What does this exemplify? | Product placement |
| The most important benefit that magazine advertising offers to an advertiser is its ability to... | Target a particular group of consumers |
| Why are promotional media such as newspapers and television referred to as mass media? | They reach a lot of people at the same time |
| Which of the following would be used to promote special sales events only to customers who live in a specific location: | Suburban newspapers |
| What is an example of out-of-home media? | An electrical sign located in a high-traffic area |
| Which of the following advertising media offers the easiest means to evaluate the effectiveness of an advertisement: | Direct mail |
| Which of the following is a print promotional medium: | Shopper's guide |
| A dry cleaning business was frustrated to find out that its main form of advertising was only printed once a year, which made it difficult to advertise new services. Which media was this business using? | Directory |
| A car dealership did not account for technology allowing customers to skip advertising messages and was disappointed in amount of customer traffic the ads generated. These disadvantages are characteristics of which advertising media: | Television |
| A company that wants to utilize the advan |
Created by:
fbeveridge
Popular Marketing sets