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Promotion 4.01

Promotion

QuestionAnswer
What type of promotion is depicted by a business's one-time announcement of its half price sale in the local newspaper? Product Promotion
How have technological advancements enhanced a small business's ability to promote its products? Info can be communicated by more venues, and messages can be customized
How do competing businesses within the same industry usually react to each other's promotional mixes? By playing follow the leader
Advertising that promotes the support a bank gives community projects is _____ advertising. Institutional
What form of promotion is generally emphasized for complex, technical products sold to industrial users? Personal Selling
What is an objective of institutional advertising? To demonstrate the organization's role in community affair
In which stage of a product's life cycle do promotional activities focus on differences between competing products? Growth
What is an example of an external factor that affects promotion? Government regulation of ads
Determine whether the following is a true statement: It is important for the promotional message to be factual. True, it must be based on facts.
Some governments regulate promotional activities in their countries to protect consumers from... Deceptive advertising
Which of the following situations most accurately depicts a promotional ethical issue in relation to children.. A newscast teaser televises graphic film clips of a war zone during prime-time viewing
How does promotion benefit customers? Helps them to select appropriate products
What is new technology enabling businesses to create that is impacting the promotion function? Individualized messages
Why are there specific guidelines for advertising to children? Children are impressionable, and the wrong kinds of advertising can affect their development
Which of the following best describes the relationship of promotion and marketing: Interrelated
Banner and pop-up ads impact the way audiences receive promotional info. These types of messages exist because of the following technological development: Internet
What is an example of advertising stereotyping? A television commercial depicts a woman mopping the kitchen floor with a new floor cleaner
Which advertising message reinforces the concept of materialism? You can increase your social status by purchasing this product
Which statement is true about regulating international promotional activities? A business must understand that the laws governing promotional activities vary by country
What is an example of publicity? Company news release
Created by: fbeveridge
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