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Promotion 4.01
Promotion
| Question | Answer |
|---|---|
| What type of promotion is depicted by a business's one-time announcement of its half price sale in the local newspaper? | Product Promotion |
| How have technological advancements enhanced a small business's ability to promote its products? | Info can be communicated by more venues, and messages can be customized |
| How do competing businesses within the same industry usually react to each other's promotional mixes? | By playing follow the leader |
| Advertising that promotes the support a bank gives community projects is _____ advertising. | Institutional |
| What form of promotion is generally emphasized for complex, technical products sold to industrial users? | Personal Selling |
| What is an objective of institutional advertising? | To demonstrate the organization's role in community affair |
| In which stage of a product's life cycle do promotional activities focus on differences between competing products? | Growth |
| What is an example of an external factor that affects promotion? | Government regulation of ads |
| Determine whether the following is a true statement: It is important for the promotional message to be factual. | True, it must be based on facts. |
| Some governments regulate promotional activities in their countries to protect consumers from... | Deceptive advertising |
| Which of the following situations most accurately depicts a promotional ethical issue in relation to children.. | A newscast teaser televises graphic film clips of a war zone during prime-time viewing |
| How does promotion benefit customers? | Helps them to select appropriate products |
| What is new technology enabling businesses to create that is impacting the promotion function? | Individualized messages |
| Why are there specific guidelines for advertising to children? | Children are impressionable, and the wrong kinds of advertising can affect their development |
| Which of the following best describes the relationship of promotion and marketing: | Interrelated |
| Banner and pop-up ads impact the way audiences receive promotional info. These types of messages exist because of the following technological development: | Internet |
| What is an example of advertising stereotyping? | A television commercial depicts a woman mopping the kitchen floor with a new floor cleaner |
| Which advertising message reinforces the concept of materialism? | You can increase your social status by purchasing this product |
| Which statement is true about regulating international promotional activities? | A business must understand that the laws governing promotional activities vary by country |
| What is an example of publicity? | Company news release |
Created by:
fbeveridge
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