click below
click below
Normal Size Small Size show me how
6KeenanSPRTMKTG2
Sports Marketing Sponsorships
| Question | Answer |
|---|---|
| 1. What is important about your customer? | Their likes dislikes and attitude |
| 2. Are Surveys Important? | Yes they provide firsthand account of people and their attitudes |
| 3. What is On-Site Revenue? | Anything during the actual event to make money |
| 4. What are some forms of On-Site Revenue? | Concessions, Merchandise, Games |
| 5. What are some On-Site durable goods that provide revenue? | T-shirts, programs and products |
| 6. Even if you license out the selling of products to someone else should you still manage and check it? | Yes when it is your event you must know what’s always going on |
| 7. What is the goal of print advertising? | To reach as many people as possible |
| 8. Why are charities good for your event? | They provide PR |
| 9. How do you get big time athletes? | Contact the Agents |
| 10. Why is an attorney important? | They can review and inspect contracts to make sure no problems will arise |
| 11. When finding broadcast networks what is important? | The ratings, companies and service |
| 12. During event what is important for the players? | It is a team, player-friendly tournament and area |
| 13. Why is food and taste important? | ?-People will remember food really well and it becomes a deciding factor in choosing whether they want to return or not |
| 14. When is the best time to sell your event? | When its taking place |
| 15. What is a good manager important? | They motivate people and make sure they’re on task |
| 16. If the event is on show or broadcast what is most important? | A good director who shares you vision |
| Why is live television for you event good? | It provides an aesthetic value and increases the rate of being seen |
| 18. What should be included in athlete contracts? | Behavior, Payment and Expectations |
| 19. Where do you want to communicate your message? | To the biggest broadest market possible |
| 20. How should you price your event? | In a fair way so you don’t lose large masses of audience and only receive the small die-hard fans |