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pricing

definitions

TermDefinition
Deceptive Pricing False Advertising or deceptive advertising is the use of false misleading statements in advertising.
Bait-and-Switch Advertising First customers are baited by advertising for a product or service at a low price second,the customer discover shows that the advertised good is not available or the sales person disparages the advertised item and customers
Loss-Leader-Pricing A product sold at a low price (at cost or below cost) to stimulate other profitable sales. It is a kind of sales promotion, in other words marketing concentrating on a pricing strategy
Price discrimination occurs when a firm charges different prices to similar customers in similar situations
Clayton antitrust act of 1914- defines price discrimination as creating unfair competition
Robinson-Act- passed in 1936 to strengthen the clayaton act
Price fixing- is an agreement among competitors to raise, fix or otherwise maintain the price at witch there goods or services are sold, it is legal
predatory pricing is the practice of selling a product or service at a very low price
Dumping- is the practice of any kind of predatory pricing especially in the context of international trade
Resale price Maintenance manufactures try to force retailers to sell their products at a certain price
Pricing decisions must consider transportation and selling cost
Price what customer pays for the product/service
cost expense that a business
Created by: dbatts1
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