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1-Burton MKTG1
Marketing Overview
Question | Answer |
---|---|
Which of the following is an example of producer-to-consumer marketing? | Brian buys produce from a road-side fruit stand |
In a normal business transaction the _________ buys the product and the _________ uses the product. | Customer, Consumer |
Which of the following is NOT an example of Form Utility? | Department Store |
Which of the following are kinds of marketing Utility? I- Information- ii- Possession- iii- Service- iv- Place- v- Exchange | I, ii, & iv |
In a communist country, a government controlled economy is called… | Planned economy |
Which of the following is NOT a faction of a “Free Enterprise” economy? | Subsidiaries |
Which of the following government agencies regulates worker safety in the workplace? | OSHA |
In a “Free Enterprise” economy, a ________ does not exist. | Monopoly |
A country’s GDP is it’s… | Gross Domestic Product |
The purpose of the CPI -Consumer Price Index- is to… | None of the above |
In the chart below, the area marked in the rectangle is commonly known as… | Equilibrium |
Which of the following is an example of Psychographics? | Personal Values |
Which of the following is an example of Primary research? | Focus Group |
Which of the following is NOT an example of | Test market |
R.O.M.I. Stands for Return On Marketing Investment | True |
Which of the following is and example of marketing investment? | Renting a billboard |