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2-Deem-mktg1
Review Questions
| Question | Answer |
|---|---|
| Name the four P's of Marketing | Product, Price, Place, Promotion |
| What are the five points of Utility? | Time, Possession, Form, Place, Information |
| Martha has a presentation coming up at work about Marketing and its relation to the economy. What subject should she not touch on? | Socialism |
| What is the correct definition of a "monopoly?" | Exclusive control of a product |
| What is the order of the cycle that occurs in overall economics? | Prosperity, Recession, Depression, Recovery |
| What is the definition or goal of Target Marketing? | To focus marketing communications on a specific group of consumers that a company wants to reach |
| What are the four sub-points of Research in Marketing Information Management? | Product, Market, Media, Attitude |
| What are the other two points that go along with Return On Investment? | Position and Sharing |
| What is the order of a product life cycle? | Intro, growth, maturity, decline |
| Is 'Help' one of the three goals of promotion? | No |
| Candy is preparing for a briefing on the types of marketing for her company. She plans to talk about manufacturing, private, promotion, and generic branding. Which of the four is not a type of branding? | Promotion Branding |
| John is planning to talk about the Integrated, Intense, Exclusive, Specific, and Selective parts of Distribution. Which one is not a part of distribution? | Specific |
| Mail, Motor, Rail, Air, Pipe, Water. All of the previous are supposed methods of distribution. Which is not? | |
| What is the acronym used for the sales process? | ANPOCS |
| What does ANPOCS stand for? | Approach, Needs, Product, Object, Close, Suggest |
| True or False. When determining the needs of a customer you should always ask open-ended questions that require a long answer rather than a yes or no question? | True |
| Jimmy encounters some objections the customer has about a product. They doubt the advertisement on the box. Jimmy takes the product and does a demonstration for the specific objection the customer had. What methods of selling was Jimmy using? | Demonstration and Boomerang |
| Direct, Demonstration, Standing room only, Two choices. All of these are a method of closing a sale except? | Demonstration |
| What does 2/10n 30 mean? | You will get a 2% discount if the bill is paid within 10 days, but the actual amount is due within 30 days |
| What does SWOT stand for? | Strengths, Weaknesses, Opportunities, Threats |
| Which of the segments of marketing involves sales generated, shopping patterns, and decision-making processes? | Behavioral |
Created by:
taylor.deem
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