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3.04 Vocab
| Term | Definition |
|---|---|
| Direct Marketing | Enables marketers to target specific groups of customers to get the best results |
| Banner Ads | embedding an ad into a website - known as click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website |
| Buttons | smaller banner ad normally used to advertise programs used in creating the site |
| Pop-up front/under ads | ads that display in a new browser window either in the front or behind the current browser window |
| Flash ads | adding interactive elements to standard HTML sites |
| Floating Ads | move across a screen of floats above the content |
| Exit pops | when you exit a website a related website opens - can be very annoying |
| Rich media ads | includes animation or video and have more complex user interaction - Example: ads change when you move your cursor over it - a movie sample with streaming video |
| Text ads | advertising using text based hyper links - all website text is written in HTML language |
| Advergames | video games containing ads |
| Virtual worlds | these are still evolving and have not yet been that successful - can be used to market a virtual store |
| Sponsorships | companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular more popular as a subtle way to get your message to the consumer |
| Sponsored search results | ads from companies that may say "brought to you by" |
| Bookmarks/favorites | collection of direct links to predefined web pages stored in your web browsers - called favorites in Internet explorer |
| Guides | assists in providing info or a road map to the web |
| Email based ads | embedded in or the entire email is an ad |
| Mobile marketing | the use of wireless network and cell phone as a means of marketing communication |
| Text messaging | exchange of short text messages between fixed line or mobile phones |
| mobile advergaming | games on the move - using smart phone games as promotional tools |
| Websites | groups of pages on the www. devoted to one or several products |
| Location-based services | recommendation of services like restaurants, retailers, events, etc in an area |
| QR codes | web-based software solution to create interactive marketing and promotional campaigns through generation of quick response codes - engage with customers with smart phones in real time response |
Created by:
Caleb5
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